On the 19th China Int’l Clothing & Accessories Fair held in Beijing, “ERQ” jeans, self-owned brand of Black Peony (Group) Co., Ltd. received wide attention from participating merchants and signed an order of RMB 60 million.
China Int’l Clothing & Accessories Fair is the largest professional clothing exhibition in Asia, gathering many apparel brands of China, Italy, France and other countries and regions each year. With the business transformation from manufacturing and processing to self-owned brand development, many domestic textile and apparel enterprises showed their new brands on the fair. Among them, “ERQ” jeans, self-owned brand of Black Peony (Group) Co., Ltd. was most influenced.
Early in its career, “ERQ” was trying to march into e-commerce field, and creating “factory direct to customers” and “online stores + real experiencing stores” sales mode. Currently, “ERQ” has set up several experiencing stores all over the country, which is expected to reach 500 this year.
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