To boost Changzhou's recognition and reputation both nationally and internationally, the city unveiled its "Changzhou, Always On My Mind" promotion series on February 6.
In a bid to effectively showcase Changzhou's progress, the city produced a diverse array of promotional videos in 2023, adopting a "1+3+N" format. The centerpiece, "Changzhou, Always On My Mind," was complemented by three additional videos spotlighting the city's industries, culture, and tourism. Furthermore, themed videos such as "Track," "Pursuit," and "Changzhou Specialties" were created to provide a comprehensive glimpse into Changzhou's offerings.
Throughout 2023, Changzhou's social media account, "Charming Changzhou," actively engaged audiences by sharing 883 posts across various platforms including Facebook, Twitter, YouTube, Instagram, and TikTok. This concerted effort yielded an impressive 38 million views and 2.8 million interactions, solidifying Changzhou's status among the leading cities in Jiangsu province for effective publicity.
In addition, Changzhou compiled the "Changzhou, Always On My Mind" city guidebook and curated a city image library featuring over 6,000 photographs, further enhancing the city's promotional materials.
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